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Go to the shopCandy is the gift almost nobody expects and everybody loves. It’s personal, it’s playful, and — done right — it feels far more thoughtful t...
Read moreAsk a Swede about the secret to a good life and, somewhere in the answer, you’ll hear one word: fika. It’s often translated as “a coffee br...
Read moreThere is one candy that divides the world more sharply than any other. To millions of Scandinavians it’s the taste of home; to many first-t...
Read moreBuilding your own bag is half the fun — but sometimes you want a mix that’s already dialed in. That’s why we offer four signature mixes at ...
Read moreA great pick & mix bag is a small work of art. Anyone can grab a fistful of whatever is closest, but the people who really get it build...
Read moreWalk up to any modern pick & mix wall and you will spot them almost immediately: glossy little foam-and-jelly arches in two colors, tin...
Read moreIf you have ever wondered why Swedes are among the biggest candy lovers on the planet — eating roughly 35 pounds of sweets per person every...
Read moreFew candies are as instantly recognizable as the little red fish. But here’s a fact that surprises almost everyone: Swedish Fish really are...
Read moreThat first electric jolt of a sour candy — the wince, the watering eyes, the involuntary “ooh” — and then, somehow, you reach for another. ...
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